My Life. My Loves. My Store.



Wednesday, June 23, 2010

Jessica Simpson Launches Denim Line

Jessica Simpson has ruled the retail world with her shoe, handbag and fragrance lines. So whats missing? Why, jeans of course! Jessica is adding to her $450 million dollar retail business by incorporating a ready to wear line, featuring her favorite go-to item.. denim! Price ranges will start around $49.00 for jeans, which I think is a pretty good price for a designer piece. She will also have knits, jackets, and blazers in the line.  Merchandise will be at Macy's, Belk, and Dillard's, and Jessica will be doing appearances in the department stores starting this month. You will also be able to order them off of her website, http://www.jessicasimpsoncollection.com/





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